'Get Your Geek On. Support the Library' Ad Campaign
Katie Cordrey — July 24, 2010 — Marketing
References: stocklandmartelblog
'Get Your Geek On. Support the Library' is an ad campaign by Leo Burnett of Chicago. OCLC (Online Computer Library Center), a Gates Foundation-funded nonprofit library cooperative, undertook the promotion in an effort to rally support for public libraries.
The 'Get Your Geek On. Support the Library' ads feature celebrities and well-known professionals photographed by Timothy Greenfield-Sanders. There is an interactive component as well. Fill out a form or submit a video and you too can tell the world how you get your geek on.
The 'Get Your Geek On. Support the Library' ads feature celebrities and well-known professionals photographed by Timothy Greenfield-Sanders. There is an interactive component as well. Fill out a form or submit a video and you too can tell the world how you get your geek on.
Trend Themes
1. Geek Culture - Opportunity to tap into the growing geek culture by aligning promotions with interests and values of this target audience.
2. User-generated Content - Harness the power of user-generated content in promotional campaigns to engage audiences and encourage active participation.
3. Celebrity Endorsements - Leverage the influence and reach of celebrities to raise awareness and generate support for social causes and organizations.
Industry Implications
1. Advertising & Marketing - Disruptive innovation opportunity: Develop creative advertising strategies that connect with niche communities like geek culture.
2. Nonprofit & Philanthropy - Disruptive innovation opportunity: Utilize user-generated content and celebrity endorsements to amplify the impact and reach of charitable campaigns.
3. Entertainment & Media - Disruptive innovation opportunity: Create interactive experiences for audiences to engage with celebrities and participate in promotional campaigns.
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