Forgotten Mid-Century Beads & Chains Meet the Modern Day
Rachel Gant — July 29, 2013 — Eco
References: shop.rachelgant
This new jewelry collection launched by Rachel Gant of Yield Design Co uncovers new life for vintage geometric modern beads and chain. With rich material, polished serpentine brass chain, and unique structures of these geometric elements, each necklace evokes the perfect mid-century balance of minimalism and elegance. Each design is inspired by an era past, incorporating its history but reinterpreting each design for the modern day.
Each necklace is comprised of beads from 1960s German and Italian estates while the polished brass chain is from the 1950s. The beads showcase various geometries in tune with the intricate detailing of the serpentine chain which hinges on a series of inset triangular links.
Each necklace is comprised of beads from 1960s German and Italian estates while the polished brass chain is from the 1950s. The beads showcase various geometries in tune with the intricate detailing of the serpentine chain which hinges on a series of inset triangular links.
Trend Themes
1. Vintage Revival - The popularity of repurposing vintage materials in jewelry design presents disruptive innovation opportunities for sustainable fashion brands.
2. Geometric Minimalism - The incorporation of geometric elements in modern jewelry creates opportunities for innovative designs that blend the aesthetics of past eras with contemporary styles.
3. Historical Reinterpretation - Reinterpreting designs from past eras for the modern day allows designers to tap into nostalgia while offering fresh iterations of classic styles.
Industry Implications
1. Jewelry Design - The use of vintage materials and geometric elements in necklace designs can disrupt the traditional jewelry market by appealing to consumers seeking unique and retro-inspired pieces.
2. Sustainable Fashion - Repurposing vintage materials in jewelry aligns with the principles of sustainable fashion, providing opportunities for brands to cater to environmentally conscious consumers.
3. Heritage Brands - Brands with a rich history can leverage historical reinterpretation to create innovative jewelry collections that resonate with consumers looking for nostalgic yet contemporary designs.
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