Designer Geoff Mcfetridge Adds His Unique Touch to These Nike Sneakers
David Ingram — October 16, 2015 — Fashion
References: championdontstop & sneakernews
Nike Skateboarding has enlisted the help of designer and past collaborator Geoff McFetridge for these Nike Skateboarding sneakers.
The new release reimagines the shoe model from the ground up, and every part of Nike's branding has been given a full makeover. The iconic Nike swoosh has been applied with uneven edges, while the heel and shoe tongue branding has been stitched in a typeface that looks as if Geoff McFetridge wrote it himself. The shoes even have the words "Nike Skateboarding" written all over them in a bold black ink design.
Besides the unique Nike Skateboarding rebranding, these shoes feature the 'Blazer' high-top silhouette with an all-white sole, an attractive suede tan upper and bright orange-colored accents featured throughout. While there is no current release date, these personalized skate sneakers show a highly creative collaborative effort.
The new release reimagines the shoe model from the ground up, and every part of Nike's branding has been given a full makeover. The iconic Nike swoosh has been applied with uneven edges, while the heel and shoe tongue branding has been stitched in a typeface that looks as if Geoff McFetridge wrote it himself. The shoes even have the words "Nike Skateboarding" written all over them in a bold black ink design.
Besides the unique Nike Skateboarding rebranding, these shoes feature the 'Blazer' high-top silhouette with an all-white sole, an attractive suede tan upper and bright orange-colored accents featured throughout. While there is no current release date, these personalized skate sneakers show a highly creative collaborative effort.
Trend Themes
1. Reimagined Branding - Disruptive innovation opportunity: Brands can collaborate with designers to create unique and personalized branding experiences that captivate consumers.
2. Customized Sneaker Design - Disruptive innovation opportunity: Offering customizable sneaker designs allows brands to appeal to individuality and create unique products that stand out in the market.
3. Creative Collaborative Efforts - Disruptive innovation opportunity: Collaborating with designers fosters creativity and allows for the development of innovative and exclusive product offerings.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Footwear brands can explore unique branding and design collaborations to create new and distinctive sneaker collections that resonate with consumers.
2. Fashion - Disruptive innovation opportunity: Fashion brands can leverage collaborative efforts with designers to reimagine branding and create bold and distinctive products that capture consumer attention.
3. Sporting Goods - Disruptive innovation opportunity: Sporting goods companies can collaborate with designers to create personalized and innovative products that elevate the athletic experience and meet the evolving demands of consumers.
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