Aesop's Gentle Facial Cleansing Milk is Effective and Luxe
Ellen Smith — March 5, 2019 — Fashion
Aesop's skincare line is being extended with the announcement of a new product, the Gentle Facial Cleansing Milk -- a luxurious cleanser that's delicate on one's skin.
The high-end nature of the brand is now offered in a facial cleanser that provides the user with the same unique formula that's made Aesop's hand creams and soaps such a highly demanded product. Made specifically to keep one's skin looking fresh and clean, this formula was uniquely designed to purify the face without taking away any moisture, meaning the skin is left replenished and free of the dirt and grime buildup throughout the day.
This product is perfect for sensitive and reactive skin and will be available on April 1st.
The high-end nature of the brand is now offered in a facial cleanser that provides the user with the same unique formula that's made Aesop's hand creams and soaps such a highly demanded product. Made specifically to keep one's skin looking fresh and clean, this formula was uniquely designed to purify the face without taking away any moisture, meaning the skin is left replenished and free of the dirt and grime buildup throughout the day.
This product is perfect for sensitive and reactive skin and will be available on April 1st.
Trend Themes
1. Luxury Skincare - Opportunity for high-end brands to expand into new product categories like facial cleansers.
2. Gentle Cleansing - Demand for skincare products that are effective yet gentle on the skin creates an opportunity for innovative cleanser formulations.
3. Moisture Retention - Development of products that cleanse the skin while preserving its natural moisture for a nourished and replenished feel.
Industry Implications
1. Skincare - Skincare brands can capitalize on the growing demand for gentle and effective cleansers, expanding their product lines.
2. Beauty - Opportunity for beauty companies to create luxurious and gentle facial cleansers that cater to sensitive and reactive skin types.
3. Natural Cosmetics - Increased interest in natural and organic ingredients in skincare products opens up opportunities for companies to create gentle cleansers that retain moisture.
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