Harmony and ASICS Introduces the Comfortable GEL-Venture Sneakers
References: en.harmony-paris & highsnobiety
Harmony works in collaboration with ASICS on a three-part set of footwear options that are inspired by outdoorsy sports -- the first part of the drop features two options of the GEL-Venture sneaker. The shoe is set to launch early October this year and sees two colorway options -- either grey with white accents and lime green lacing systems or a navy blue with white accents and lime green lacing systems. The collection is comprised of the accumulated work that merges together two different spaces of the labels that complement each other well.
The GEL-Venture sneakers' highlighting element is its shock absorbing cushioning system infused into the soles to give it a functional bounce-back. Its outsole is a full piece design that is ready to combat different terrains along with cleats in multi-directional forms that give the model durable elements and additional traction. The midsole also boasts an update that is focused on giving it more stable elements. The first drop is set to hit Harmony's online and flagship location on October 3.
The GEL-Venture sneakers' highlighting element is its shock absorbing cushioning system infused into the soles to give it a functional bounce-back. Its outsole is a full piece design that is ready to combat different terrains along with cleats in multi-directional forms that give the model durable elements and additional traction. The midsole also boasts an update that is focused on giving it more stable elements. The first drop is set to hit Harmony's online and flagship location on October 3.
Trend Themes
1. Shock-absorbing GEL Sneakers - The collaboration between Harmony and ASICS highlights a disruptive innovation opportunity for shock-absorbing GEL sneakers that provide functional bounce-back and stability.
2. Multi-directional Cleats - The GEL-Venture sneakers' multi-directional cleats offer an opportunity for disruptive innovation to improve durability and traction in footwear for various terrains.
3. Stability-focused Midsole - The updated midsole of the GEL-Venture sneakers presents an opportunity for disruptive innovation to improve stability and support in footwear for active lifestyles.
Industry Implications
1. Sporting Goods - The sporting goods industry can benefit from incorporating shock-absorbing technology and multi-directional cleats in their footwear products for improved performance.
2. Fashion Retail - Fashion retailers can explore incorporating stability-focused midsoles and outdoor-inspired designs into their footwear lines to cater to active lifestyles.
3. Outdoor Recreation - The outdoor recreation industry can consider the GEL-Venture sneakers' technology and design for their footwear products to enhance durability and comfort for outdoor enthusiasts.
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