ASICS Joins A.P.C. On a New Collaborative Gel-Sonoma
ASICS works in collaboration with A.P.C. on a new iteration of the classic Gel-Sonoma sneaker model for the season. It arrives in a sleek black colorway palette. The shoes are made from mesh materials and secured with rounded rubber laces over the forefoot.
Notably, they also have a tie dye tone throughout the rubber lace loops and the textile materials. Additional details include the custom ASICS branding on the leather patch found on the tongue with more co-branding along the rubber lace locks. A printed A.P.C. logo and embroidered ASICS emblem are seen detailing the heel section. The upper is also layered with textile and suede materials and it all sits on top of a rubber midsole.
Image Credit: Tres Bien, hypebeast, asics
Notably, they also have a tie dye tone throughout the rubber lace loops and the textile materials. Additional details include the custom ASICS branding on the leather patch found on the tongue with more co-branding along the rubber lace locks. A printed A.P.C. logo and embroidered ASICS emblem are seen detailing the heel section. The upper is also layered with textile and suede materials and it all sits on top of a rubber midsole.
Image Credit: Tres Bien, hypebeast, asics
Trend Themes
1. Sustainable Sneaker Materials - Eco-friendly textiles and recycled materials drive innovation in footwear production.
2. Customizable Footwear - Emerging technologies enable personalized shoe designs, meeting unique user preferences.
3. Smart Sneakers - Integration of tech and sensors in footwear for improved performance tracking and personalized recommendations.
Industry Implications
1. Fashion Technology - Advancements in textile production promote sustainable and high-performance activewear.
2. Sportswear - Crossover collaborations create unique designs, attracting wider audiences.
3. Wearable Tech - Footwear embedded with tracking and communication features gain wider appeal for sports enthusiasts and casual consumers alike.
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