Asics' new GEL-PTG Sneakers Boast a Partially Clear Upper
References: atmos-tokyo & hypebeast
Asics launches new footwear silhouettes for the season with the latest being the GEL-PTG sneaker, which arrives in a low-top and a mid-top option. The most notable design element of the GEL-PTG is the semi-translucent uppers, drawing inspiration from the signature Fabre Point Getter design from 1983.
The sneaker collides with streetwear imprint atmos to take a new direction. It features the same overall structure and invites wearers to be creative with their socks as well as it can be visible through the shoe. Both the low-cut and the mid-cut are adorned with branding details at the tongue with white leather lace caging and contrasting black glossy stripes on the sides on top of the clear materials.
The sneaker collides with streetwear imprint atmos to take a new direction. It features the same overall structure and invites wearers to be creative with their socks as well as it can be visible through the shoe. Both the low-cut and the mid-cut are adorned with branding details at the tongue with white leather lace caging and contrasting black glossy stripes on the sides on top of the clear materials.
Trend Themes
1. Semi-transparent Footwear - Opportunity for disruptive innovation in footwear materials and design with a focus on semi-translucent uppers and creative use of sockwear.
2. Retro-inspired Design - Innovation opportunity in the trend of reviving classic designs, such as the Fabre Point Getter from 1983.
3. Collaborative Streetwear - Innovation potential in collaborations between sportswear and streetwear brands, as seen in the Asics x atmos partnership for the GEL-PTG sneaker.
Industry Implications
1. Footwear - The footwear industry can explore new materials and designs for sneakers with semi-transparent uppers, adapting to the trend showcased in Asics' GEL-PTG sneaker.
2. Fashion - Retro-inspired designs could offer innovation opportunities for fashion brands, leveraging the nostalgia trend and giving a fresh twist to classic looks.
3. Sportswear - Opportunity for sportswear brands to expand their reach by partnering with streetwear labels and creating styles that appeal to both athletic and casual fashion crowds, as Asics did with the GEL-PTG sneaker and atmos collaboration.
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