Gebr Heinmann Teases Travelers With a Duty-Free 1959 Porsche
Michael Hines — August 29, 2010 — Autos
References: gebr-heinemann.de & bornrich.org
Travel retailer Gebr. Heinemann has put a duty-free Porsche up for sale in the Hamburg airport. This 1959 Porsche is completely restored and sells for the whopping price of $201,604.
I've seen cosmetics, medicines and alcohol for sale in duty-free stores, but I have never seen anything quite like this. Gebr. Heinemann may not sell the Porsche, but at the very least they are attracting customers to other duty-free shops.
Implications - What I think is particularly interesting about Gebr Heinmann putting the 1959 Porsche in their duty-free shop is that it is a really effective marketing strategy. Whether you are a car enthusiast or not, you will be attracted to this 1959 Porsche.
I've seen cosmetics, medicines and alcohol for sale in duty-free stores, but I have never seen anything quite like this. Gebr. Heinemann may not sell the Porsche, but at the very least they are attracting customers to other duty-free shops.
Implications - What I think is particularly interesting about Gebr Heinmann putting the 1959 Porsche in their duty-free shop is that it is a really effective marketing strategy. Whether you are a car enthusiast or not, you will be attracted to this 1959 Porsche.
Trend Themes
1. Duty-free Exclusives - Travel retailers are offering exclusive and high-end products as a marketing strategy.
2. Luxury Shopping Experience - Travel retailers are curating shopping experiences that cater to high-end customers.
3. Combined Retail and Museum Experience - Travel retailers are incorporating unique and rare items on display in their shops to attract customers.
Industry Implications
1. Travel Retail - The travel retail industry has the potential to offer exclusive and high-end products to their customers to enhance their shopping experience.
2. Luxury Goods - The luxury goods industry can expand their customer base by collaborating with travel retailers to offer unique and rare products.
3. Museums - Museums can collaborate with travel retailers to showcase their exhibits and offer unique products to visitors.
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