Scruff Venture Informs Users on Cultural Context Plus Gay-Friendly Places
Alyson Wyers — December 18, 2015 — World
References: support.scruff & psfk
In an effort to differentiate itself from other social travel platforms, Scruff Venture is specifically targeting the gay travel market. This app gives the gay community added cultural knowledge that might not be mentioned in widely distributed travel guides or other apps.
Functioning as a "mini Facebook," the platform also allows Scruff members to connect with each other as they travel. This gives them the chance to both acquire extra insight, but also connect with locals. Travelling as a gay person can even be a dangerous pursuit in some countries, so the context Scruff Venture could provide could quite literally be life-saving. Fellow travellers can connect, plus they can discover gay events and gay-owned accommodations in places around the world.
Functioning as a "mini Facebook," the platform also allows Scruff members to connect with each other as they travel. This gives them the chance to both acquire extra insight, but also connect with locals. Travelling as a gay person can even be a dangerous pursuit in some countries, so the context Scruff Venture could provide could quite literally be life-saving. Fellow travellers can connect, plus they can discover gay events and gay-owned accommodations in places around the world.
Trend Themes
1. Gay Travel Apps - Travel apps targeting the LGBTQ+ market by offering cultural context and safety information have disruptive innovation opportunities in the travel industry.
2. Social Travel Platforms - The rise of social travel platforms catering specifically to niche markets offer opportunities for disruptive innovation in the online travel industry.
3. LGBTQ+ Safety - Innovative safety features, like those of Scruff Venture, for travelers who identify as LGBTQ+ have promising opportunities for disruptive innovation in the safety and security industry.
Industry Implications
1. Travel - The travel industry could identify innovative strategies to target niche markets, like the LGBTQ+ community, to increase business and profits.
2. Online Travel - Online travel companies could consider creating niche social travel platforms that cater specifically to the LGBTQ+ community, among others.
3. Safety and Security - Technological advances like the safety features implemented by Scruff Venture offer opportunities for innovative disruption in industries that focus on safety and security of travelers, including the LGBTQ+ community.
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