Supreme and Nike SB Dropped a Range of Gato Sneakers
References: supremenewyork & highsnobiety
Streetwear imprint Supreme joined Nike SB to launch a new update on the label's signature football model, the Gato sneakers. The original shoes were initially designed specifically for athletes but the affordable pricing drew in the attention of a wider market than intended. The sneakers are constructed from a soft calfskin leather material across the uppers. They also have a cushioned midsole for ultimate comfort and it all rests atop a gum outsole, rounded out with lens-printed side panels.
The newest iteration of the Gato sneakers are available in four colorways—red and yellow, dark and light blue, black and pink, and white and red—all of which boast branding details from both Supreme and Nike SB across the tongue tab and sides. There are the words "FAMOUS" and "WORLD" across the rear done through embroidery.
The newest iteration of the Gato sneakers are available in four colorways—red and yellow, dark and light blue, black and pink, and white and red—all of which boast branding details from both Supreme and Nike SB across the tongue tab and sides. There are the words "FAMOUS" and "WORLD" across the rear done through embroidery.
Trend Themes
1. Athletic Sneaker Collaborations - Collaborations between athletic sneakers labels and streetwear can create unique product offerings at an affordable price point.
2. Use of Calfskin Leather in Footwear - Leather made from calf skin presents an opportunity for footwear brands to create durable yet soft-footwear that is comfortable for consumers.
3. Branded Sneaker Collections - Creating collections with branding details from two or more companies can appeal to a wider market than intended, leading to higher sales.
Industry Implications
1. Athletic Footwear - Incorporating streetwear fashion into athletic footwear can create unique, comfortable designs for athletes and everyday consumers alike.
2. Leather Goods - Leveraging calf skin leather in different ways can lead to innovative product offerings in the leather goods industry.
3. Fashion - Bringing together two seemingly different fashion styles can create new trends that appeal to a broader audience.
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