The Gas of the Future?
Alex Covert — July 12, 2007 — Eco
References: redorbit & en.wikipedia.org
The seeds of the seashore mallow, a flowering herb, may be an alternative to petroleum; acting as a biodiesel source. Why is this newsworthy? This plant is a perennial (that means it comes back every year by itself) and can grow in salty environments. In addition,
"Biodiesel is biodegradable and non-toxic, and typically produces about 60% less net carbon dioxide emissions than petroleum-based diesel."
Implications - The process of making petroleum usable by consumers has potential to be harmful to the environment, with today's eco-conscious consumer seeking ways to alleviate that possibility while still maintaining all of petroleum's uses. Thus, scientist are on a constant hunt for alternatives such as the use of the seashore mallow.
"Biodiesel is biodegradable and non-toxic, and typically produces about 60% less net carbon dioxide emissions than petroleum-based diesel."
Implications - The process of making petroleum usable by consumers has potential to be harmful to the environment, with today's eco-conscious consumer seeking ways to alleviate that possibility while still maintaining all of petroleum's uses. Thus, scientist are on a constant hunt for alternatives such as the use of the seashore mallow.
Trend Themes
1. Biodiesel Fuel - Investing in sustainable alternatives to petroleum-based fuels, like Seashore mallow, can create disruptive opportunities for the fuel industry.
2. Perennial Plants for Fuel - Integrating perennial plants, like Seashore mallow, into the biodiesel production process can offer a sustainable solution and create opportunities in the agricultural sector.
3. Eco-conscious Consumerism - Catering to the growing eco-conscious consumer market by promoting and investing in sustainable fuel alternatives, like Seashore mallow biodiesel, can create new business opportunities.
Industry Implications
1. Fuel Industry - Alternative biodiesel fuels, such as those derived from Seashore mallow, can disrupt the traditional fuel industry and offer new opportunities for innovation and growth.
2. Agricultural Industry - Producing perennial biodiesel crops, like Seashore mallow, can create opportunities for innovation and growth while also promoting sustainable agriculture practices.
3. Consumer Goods Industry - Brands that promote eco-conscious values and support sustainable fuel alternatives, like Seashore mallow biodiesel, can tap into a growing market and create disruptive opportunities in the consumer goods industry.
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