The Gap 'Holiday Cheer' Campaign Combines Spirit and Choreography
Katherinev123 — November 16, 2009 — Fashion
References: cheerfactory & stylelist
After two years of dance-less print ads, Gap has launched one of its signature, super-spirited television campaigns for the holiday season. The Gap ‘Holiday Cheer’ commercial features a happy and peppy bunch of models and cheerleaders sporting Gap’s seasonal 1969 denim, plaid, and cozy winter styles all the while dancing in a fun, choreographed sequence.
Dancing and tumbling with their infectious smiles, the joyful models in the Gap holiday commercial inevitably spread holiday cheer and lifts moods (thus, resembling the hit Fox show ‘Glee’). The Gap ‘Holiday Cheer’ campaign includes 10 different ads. View them all at Gap’s holiday microsite CheerFactory.com.
Dancing and tumbling with their infectious smiles, the joyful models in the Gap holiday commercial inevitably spread holiday cheer and lifts moods (thus, resembling the hit Fox show ‘Glee’). The Gap ‘Holiday Cheer’ campaign includes 10 different ads. View them all at Gap’s holiday microsite CheerFactory.com.
Trend Themes
1. Holiday Cheervertising - The use of choreography and peppy models in holiday commercials helps brands spread holiday cheer and boost mood.
2. Interactive Holiday Campaigns - Creating a holiday microsite where customers can view multiple ads and engage with your brand is a trend that can create a memorable experience.
3. Embracing Pop Culture References - Referencing popular TV shows like 'Glee' in advertising campaigns creates an emotional connection with consumers and can lead to increased brand loyalty.
Industry Implications
1. Retail - Holiday campaigns featuring choreographed sequences and referencing pop culture can help retail brands establish themselves as fun and trendy.
2. Marketing and Advertising - Creating interactive campaigns featuring multiple ads can be a way for marketing and advertising firms to show their creativity and generate brand buzz.
3. Entertainment - Referencing popular TV shows like 'Glee' in advertising campaigns can help entertainment brands establish themselves as relevant and relatable to their audience.
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