The Gansevoort Hotel, New York Offers a More Luxurious Means of Travel
Tiana Reid — August 10, 2010 — Autos
References: hotelgansevoort & luxist
The Gansevoort Hotel in New York City's Meatpacking District, as well as on Park Avenue South, are now offering free VIP transportation from the city -- in a fleet of 2011 Porsche Panamera 4S's.
The Gansevoort Hotel has teamed up with Porsche Cars North America Inc. for this branding strategy. "Appreciating one of the world's greatest cities from the spacious interior of a Porsche Panamera is a great way to increase your pulse rate without adding an iota of stress," says Detlev Von Platen, the CEO of Porsche Cars North America.
The Gansevoort Hotel has teamed up with Porsche Cars North America Inc. for this branding strategy. "Appreciating one of the world's greatest cities from the spacious interior of a Porsche Panamera is a great way to increase your pulse rate without adding an iota of stress," says Detlev Von Platen, the CEO of Porsche Cars North America.
Trend Themes
1. Luxe VIP Transportation - Luxurious transportation services are becoming increasingly popular, offering innovative branding opportunities for hotels and car companies.
2. Free VIP Transportation - Providing free VIP transportation services is a growing trend for hotels looking to enhance their guests' luxury experiences.
3. Brand Partnerships - Collaborations between luxury hotels and high-end car companies offer new and exciting branding opportunities for both industries.
Industry Implications
1. Hospitality Industry - Hotels can offer exclusive luxury experiences by incorporating high-end transportation services into their packages.
2. Automotive Industry - Luxury car companies can expand their brand presence and reach new target audiences by partnering with high-end hotels.
3. Travel Industry - Incorporating luxury transportation services into travel packages can attract high-end travelers and create a unique selling point for travel companies.
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