Consoles Get Comfy
Jamie Coomber — August 24, 2007 — Autos
Playseats has come up with the ultimate driving experience for gaming fanatics, a racing seat that holds your steering wheel and control pedal, providing an experience that is almost as good as the real thing. Held together in a metal frame, the seat folds away for storage when not in use so it also won't take over your home.
Implications - This kind of product has a huge appeal for those who take their gaming lifestyle seriously and have the money to back it up. Games are growing increasingly more elaborate, detailed and intense thanks to increasingly advanced software technology, but one area of this billion-dollar industry that remains relatively unexplored is how to bring increased comfort, excitement and realistic immersion to gaming from beyond the console or the game itself. More companies should place greater emphasis on this unexpected approach.
Implications - This kind of product has a huge appeal for those who take their gaming lifestyle seriously and have the money to back it up. Games are growing increasingly more elaborate, detailed and intense thanks to increasingly advanced software technology, but one area of this billion-dollar industry that remains relatively unexplored is how to bring increased comfort, excitement and realistic immersion to gaming from beyond the console or the game itself. More companies should place greater emphasis on this unexpected approach.
Trend Themes
1. Gaming Furniture - There is a growing demand for furniture specifically designed for gaming, which could present an opportunity for companies to disrupt the gaming industry and tap into a new market.
2. Realistic Immersion - As games become more advanced, there is a need to create immersive gaming experiences that allow players to feel like they are actually in the game, which could present opportunities for companies to explore virtual reality and other technologies.
3. Storage Optimization - Given the size of gaming equipment, particularly for racing games, there may be a need for more compact and easily-storable gaming equipment to cater to those with limited space, presenting a disruptive opportunity for companies who can create innovative storage solutions.
Industry Implications
1. Gaming - The gaming industry could benefit from companies exploring ways to enhance the gaming experience beyond just the game itself.
2. Furniture - The furniture industry could potentially tap into a new market by creating gaming-specific furniture that provides comfort and functionality for an immersive gaming experience.
3. Storage Solutions - The storage solutions industry could present an opportunity for companies to create innovative and compact solutions for gaming equipment such as racing seats and consoles.
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