This Platform Promotes Each Artist's Album as an Individual App
Katherine Pendrill — June 29, 2015 — Tech
References: freeformdev & springwise
'Freeform' is a gamified music streaming service that promotes each individual album as a free app. The platform is inspired by the model of mobile gaming, which makes apps available for free as a way of attracting first-time users. The aim is to then convert a small portion of those users into paying customers by offering additional content for an added fee.
The service provides a unique app for each artist's album, including one free play per track each day. The app also provides lyrics, videos, photos and album liner notes. While this basic content is available for free, users can then pay an additional fee in order to access unlimited streaming, bonus tracks and mp3 downloads. The idea is to draw in those customers who are adverse to paying for music.
The gamified music streaming service has only been live for about a week, but it already features artists such as Rob Thomas and Matthew Friedberger.
The service provides a unique app for each artist's album, including one free play per track each day. The app also provides lyrics, videos, photos and album liner notes. While this basic content is available for free, users can then pay an additional fee in order to access unlimited streaming, bonus tracks and mp3 downloads. The idea is to draw in those customers who are adverse to paying for music.
The gamified music streaming service has only been live for about a week, but it already features artists such as Rob Thomas and Matthew Friedberger.
Trend Themes
1. Gamified Music Streaming - Opportunity to gamify the music streaming experience, attracting first-time users and converting them into paying customers.
2. Individual Album Apps - Promoting each artist's album as a separate app, enhancing user engagement and personalized music experiences.
3. In-app Purchases - Offering additional content for a fee, creating opportunities for monetization and increasing revenue streams.
Industry Implications
1. Music Streaming - Potential for music streaming platforms to adopt gamification techniques and offer unique app experiences for artists albums.
2. Mobile Gaming - Potential for mobile gaming industry to collaborate with music streaming platforms and explore new revenue streams.
3. Digital Music Distribution - Opportunity for digital music platforms to introduce in-app purchases and personalized album apps for enhanced user experiences.
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