The BeachBeing Game Towel Enables Tech-Free Play on the Coast
Michael Hemsworth — July 3, 2018 — Art & Design
References: kickstarter & thegadgetflow
The BeachBeing Game Towel is a summertime accessory that is perfect for use by consumers of all ages when they head to the beach to keep them prepared and entertained. The towel is designed to look and act like a traditional beach towel, but is integrated with a series of games through the imagery on the top and bottom that will keep players entertained for hours. The towel enables two different games to be played and comes packed with two sets of dice to help friends and families play without having to utilize their smartphone or other digital equipment.
The BeachBeing Game Towel is crafted from microfiber material to ensure optimal durability, which also makes it perfect for drying off when coming out of the water.
The BeachBeing Game Towel is crafted from microfiber material to ensure optimal durability, which also makes it perfect for drying off when coming out of the water.
Trend Themes
1. Analog Gaming - The traditional concept of board games is reemerging in a creative way with integrating them into beach towels.
2. Tech-free Entertainment - With people wanting a break from screens, there is a demand for entertainment options that do not require digital equipment.
3. Multi-functional Products - Combining the function of a towel with a board game creates the opportunity for brand new product categories.
Industry Implications
1. Retail - Retailers can utilize these game towels as a new product category for customers to enjoy summer activities and games.
2. Tourism - Hotels and beach resorts can purchase these game towels to add a unique and fun touch to their amenities, especially for families.
3. Promotional Products - Companies can leverage these game towels as a promotional item to showcase creative branding and provide a fun and useful giveaway to their clients.
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