'HQ' is a Live Trivia Game That Occurs Twice a Day
Ellen Smith — October 19, 2017 — Tech
References: itunes.apple & engadget
As television streaming becomes more accessible, content creators are tasked with engaging an online audience in fun and innovative ways, which is why the team that created Vine introduced HQ -- an game show app with a twist.
Unlike other apps of its kind, HQ cannot be played whenever the user pleases. This trivia show plays out live and only occurs twice a day, encouraging consumers to stay engaged. The game consists of a series of multiple choice questions which the player has 10 seconds to answer. If guessed correctly, the user advances. The players who successfully answer all the questions are rewarded with a cash prize, which is deposited into the user's PayPal account.
This interesting approach to game show apps ensures users will continue to tune in, while promoting a communal and interactive playing field.
Unlike other apps of its kind, HQ cannot be played whenever the user pleases. This trivia show plays out live and only occurs twice a day, encouraging consumers to stay engaged. The game consists of a series of multiple choice questions which the player has 10 seconds to answer. If guessed correctly, the user advances. The players who successfully answer all the questions are rewarded with a cash prize, which is deposited into the user's PayPal account.
This interesting approach to game show apps ensures users will continue to tune in, while promoting a communal and interactive playing field.
Trend Themes
1. Live Game Shows - Utilizing live streaming and communal engagement, this trend presents an opportunity for low-cost audience acquisition.
2. Real-time Trivia - By limiting access to scheduled playtimes, this trend encourages habitual check-ins, presenting an opportunity for targeted advertising.
3. Mobile Gaming with Cash Prizes - Gamification of apps and ecommerce systems presents users with monetary incentives to engage, presenting an opportunity for brands to integrate their products and services into interactive experiences.
Industry Implications
1. Entertainment - This industry has an opportunity to expand revenue streams via interactive, gamified experiences and sponsorships.
2. Advertising - This industry has an opportunity to utilize in-app advertising to target niche audiences based on their interests and responses to real-time trivia questions.
3. Financial Services - This industry has an opportunity to integrate mobile payment systems into gamified experiences that encourage users to engage with financial products and services.
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