This Game of Thrones Exhibition Marks the Show's Sixth Season
Laura McQuarrie — April 29, 2016 — Pop Culture
References: hbo & eventmagazine
Prior to the newest Game of Thrones season premiere, HBO set up a Game of Thrones exhibition in New York with five commissioned art pieces inspired by the series.
The #ArtTheThrone event at the Angel Orensanz Center featured an illuminated depiction of Brienne of Tarth, an oversized upside-down crown large enough for guests to walk through and a six-piece portrait series of Daenerys Targaryen.
As well as building anticipation ahead of the sixth season's launch, the artful fantasy show exhibit succeeded at providing fans with a look back at Game of Thrones' history over previous seasons. At the event, fans were delighted to be in attendance with the cast members who play Grey Work and Gilly on the show.
The #ArtTheThrone event at the Angel Orensanz Center featured an illuminated depiction of Brienne of Tarth, an oversized upside-down crown large enough for guests to walk through and a six-piece portrait series of Daenerys Targaryen.
As well as building anticipation ahead of the sixth season's launch, the artful fantasy show exhibit succeeded at providing fans with a look back at Game of Thrones' history over previous seasons. At the event, fans were delighted to be in attendance with the cast members who play Grey Work and Gilly on the show.
Trend Themes
1. Interactive Themed Exhibits - Brands can leverage interactive, immersive exhibits tied to popular media franchises to engage consumers and create excitement for upcoming content releases.
2. Commissioned Art Installations - Businesses can commission talented artists to create unique, visually stunning pieces that attract attention and generate buzz for their brand or product.
3. Fan Experience Events - Hosting events that give fans the opportunity to connect with the actors, creators, and culture behind popular media franchises can generate loyal and enthusiastic followers.
Industry Implications
1. Entertainment - Creating interactive exhibits, events and installations around popular TV shows and movies can drive fan engagement and buzz.
2. Art - Collaborating with brands to create commissioned installations and exhibits offers artists an opportunity to showcase their work in a high-profile setting and reach a wider audience.
3. Marketing - Creating immersive experiences and branded content around popular media properties can generate excitement and engagement with audiences, driving conversion and sales.
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