Sony PSP Ad Portrays Games as a Dose of Fun
lourdes sanchez bayas — April 12, 2008 — Business
References: adsoftheworld
This is a new ad campaign from advertising agency Euro RSCG, Buenos Aires, Argentina for Sony PSP portable. I don't quite understand the concept behind the pills. Are they supposed to help us visualize how small and "portable" the product is? In any event, each poster comes with its own slogan: "Adrenaline in Small Doses","Accuracy in Small Doses" and "Heroism in Small Doses". Cheers.
Implications - In an often chaotic culture, a heavy focus is placed on time management and product utility. With demanding lives, many consumers can relate to seeking out products that offer an escape from the burdens of sporadic everyday tasks. Products or services that account for portability, time management and convenience are becoming increasingly favorable. The mantra that bigger is better has proven to fall short within a progressively digital age.
Implications - In an often chaotic culture, a heavy focus is placed on time management and product utility. With demanding lives, many consumers can relate to seeking out products that offer an escape from the burdens of sporadic everyday tasks. Products or services that account for portability, time management and convenience are becoming increasingly favorable. The mantra that bigger is better has proven to fall short within a progressively digital age.
Trend Themes
1. Portable Gaming - Portability in gaming is increasingly becoming a favored trend among consumers, calling for products that are user-friendly and maintain an on-the-go experience.
2. Escapism Products - Products or services that offer an escape from daily life routines are gaining in popularity, indicating a trend for seeking a break from the demands of everyday life.
3. Small Doses Products - Products that offer quality in small doses are becoming increasingly popular among consumers, demonstrating an inclination for time management and product utility.
Industry Implications
1. Gaming Industry - The gaming industry should focus on developing gaming products that are portable and user-friendly, allowing for players to have an on-the-go gaming experience.
2. Healthcare Industry - The healthcare industry can incorporate escapism products into treatment options as a means of providing therapies that offer temporary relief from the challenges of coping with illness.
3. Marketing Industry - The marketing industry can capitalize on the 'small doses' trend by advertising products that offer quality and time management benefits to attract consumers seeking efficient solutions for their busy lifestyles.
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