Papa John's is Offering Gallon Garlic Sauce Jugs to Customers
Justin Lam — May 15, 2018 — Marketing
References: foodnetwork & grubstreet
Garlic sauce is often served alongside American takeout pizzas but Papa John's is now offering a lot more than a single serving with its gallon garlic sauce jugs. This concept was originally used as an April Fools Day joke, with Papa John's tweeting that these gallons would be available for $9.99. However, this stunt was particularly well received and after fielding numerous complaints, the chain decided to appease the “overwhelming demand from Papa John’s fans,” and release gallon garlic sauce jugs.
The jugs are currently available for $20 but cannot be found in stores. To receive a gallon of the garlic sauce customers will need to tweet to @PapaJohns a tweet containing a pizza emoji and the hashtag #GarlicSauce. This will then allow customers to order gallon garlic sauce jugs, but they are currently only available in limited amounts and in Manhattan, Cincinnati, Columbus, Dallas, Indianapolis, Chicago, Los Angeles, Nashville, Atlanta and Louisville.
Image Credit: Papa John's
The jugs are currently available for $20 but cannot be found in stores. To receive a gallon of the garlic sauce customers will need to tweet to @PapaJohns a tweet containing a pizza emoji and the hashtag #GarlicSauce. This will then allow customers to order gallon garlic sauce jugs, but they are currently only available in limited amounts and in Manhattan, Cincinnati, Columbus, Dallas, Indianapolis, Chicago, Los Angeles, Nashville, Atlanta and Louisville.
Image Credit: Papa John's
Trend Themes
1. Garlic Sauce Jugs - Opportunity for restaurants to offer large quantities of condiments to cater to customer demand and boost sales.
2. Limited Edition Offerings - Potential for businesses to create buzz and increase customer engagement by releasing exclusive and limited-edition products.
3. Social Media Marketing - Businesses can leverage social media platforms to generate excitement, interact with customers, and drive sales.
Industry Implications
1. Fast Food - Fast food restaurants can explore innovative packaging and promotional strategies to enhance customer experience and drive sales.
2. Food Delivery Services - Food delivery companies can collaborate with restaurants to offer unique and exclusive condiment offerings, enhancing their value proposition.
3. Social Media Platforms - Social media platforms can capitalize on the trend by partnering with restaurants to facilitate exclusive promotions and boost user engagement.
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