The G.V.G.V. SS12 Collection is Inspired by the "Spirit of Miami Beach"
Meghan Young — December 12, 2011 — Fashion
References: gvgv.jp & stylebubble
The G.V.G.V. SS12 collection shows that dreams of a hot sun and sandy beaches have definitely started to enter the minds of everyday people and fashion designers alike. This collection is filled with bright, pastel colors and retro fits, which are entirely “In the Spirit of Miami Beach,” as its title appropriately states.
With its 50s housewife vibe and tropical floral patterns, the G.V.G.V. SS12 collection will surely inspire women around the world to hop on a plane to Miami as soon as they possibly can. It is also rife with different textures that will bring out the spunky side of anyone who dons these outfits. Fun and flirty, this line shows that modern fashion is going towards a much happier place. The G.V.G.V. SS12 collection easily drowns the dark fetish and war themes so often seen in today's collections in its brightness.
With its 50s housewife vibe and tropical floral patterns, the G.V.G.V. SS12 collection will surely inspire women around the world to hop on a plane to Miami as soon as they possibly can. It is also rife with different textures that will bring out the spunky side of anyone who dons these outfits. Fun and flirty, this line shows that modern fashion is going towards a much happier place. The G.V.G.V. SS12 collection easily drowns the dark fetish and war themes so often seen in today's collections in its brightness.
Trend Themes
1. Retro Fashion - Opportunity for brands to create collections inspired by past eras and retro aesthetics.
2. Bright, Pastel Colors - Potential for fashion designers to incorporate vibrant pastel colors into their collections, creating a cheerful and uplifting aesthetic.
3. Tropical Floral Patterns - Disruptive innovation opportunity for fashion brands to experiment with tropical floral patterns and bring a touch of paradise to their designs.
Industry Implications
1. Fashion Design - Fashion designers can explore retro fashion trends and experiment with bright, pastel colors and tropical floral patterns to create unique collections.
2. Travel and Tourism - The resurgence of retro fashion and Miami-inspired designs can serve as a driving force for travel and tourism to destinations like Miami Beach.
3. Textile and Fabric Industry - Increased demand for fabrics with bright, pastel colors and tropical floral patterns presents opportunities for textile and fabric manufacturers to develop new products.
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