The G&T by Bethan Gray Collection is Luxuriously Relatable
Meghan Young — June 15, 2012 — Art & Design
References: grayandturner & coolhunting
It is not often that wood and marble are paired in as informal a manner as it is in the G&T by Bethan Gray collection. Almost countrified, the pairing of such a luxurious material with a more common one does not diminish its opulence. Instead, it makes it more relatable. People who would never have thought about adding marble accents to their home with second guess that oversight.
Created by British furniture designer Bethan Gray (obviously) in collaboration with furniture developer Thomas Turner, the G&T by Bethan Gray was presented during Clerkenwell Design Week in London, England. Comprised of various tables--low and long, tall and round--they are each made out of combinations of white and black marble with oak and walnut bases.
Created by British furniture designer Bethan Gray (obviously) in collaboration with furniture developer Thomas Turner, the G&T by Bethan Gray was presented during Clerkenwell Design Week in London, England. Comprised of various tables--low and long, tall and round--they are each made out of combinations of white and black marble with oak and walnut bases.
Trend Themes
1. Marble-wood Pairings - The juxtaposition of luxurious and common materials in furniture design presents an opportunity for disruptive innovation in the home decor industry.
2. Relatable Opulence - Creating products that are both luxurious and relatable, like the G&T by Bethan Gray collection, could disrupt the traditional perceptions of extravagance in the luxury goods industry.
3. Informal Luxury - The trend towards more informal pairings of materials in furniture design, such as the G&T by Bethan Gray collection, could lead to opportunities for disruptive innovation in the high-end home furnishings industry.
Industry Implications
1. Furniture and Home Decor - The G&T by Bethan Gray collection highlights opportunities for disruptive innovation in the design and production of high-end furniture and home decor.
2. Luxury Goods - The trend towards creating products that are both luxurious and relatable, like the G&T by Bethan Gray collection, presents opportunities for disruptive innovation in the luxury goods industry.
3. Materials and Manufacturing - The juxtaposition of luxurious and common materials in furniture design, as seen in the G&T by Bethan Gray collection, could lead to opportunities for disruptive innovation in the materials and manufacturing industries.
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