This Futuristic Piano is Made Up of Dozens of Samsung Tablets
Katherine Pendrill — December 17, 2015 — Marketing
References: news.samsung & sammyhub
To promote its new Galaxy Tab S2 device, Samsung created a futuristic piano out of nothing but tablets. When people think of tablets, they usually see them as a tool for checking emails or streaming movies. However, this promotional event demonstrates some of the unexpected capabilities of the modern tablet.
To promote its latest device, Samsung took over a portion of London’s Spitalfields market. The company then used over 100 Galaxy Tab S2 devices to create a life-size piano. To fully convey just how powerful the tablet is, Samsung enlisted classically-trained pianist Myleene Klass to play Christmas carols on the digital devices.
With Christmas just around the corner, Samsung's promotional event demonstrates precisely why the Galaxy Tab S2 device is a perfect gift for any tech-lover.
To promote its latest device, Samsung took over a portion of London’s Spitalfields market. The company then used over 100 Galaxy Tab S2 devices to create a life-size piano. To fully convey just how powerful the tablet is, Samsung enlisted classically-trained pianist Myleene Klass to play Christmas carols on the digital devices.
With Christmas just around the corner, Samsung's promotional event demonstrates precisely why the Galaxy Tab S2 device is a perfect gift for any tech-lover.
Trend Themes
1. Futuristic Promotional Events - Creating unique and engaging experiences using unconventional marketing methods can generate buzz and attract attention to a brand.
2. Unconventional Use of Technology - Exploring unconventional ways to use technology can showcase the unexpected capabilities of a device or product, opening up new possibilities for innovation.
3. Blurring Boundaries Between Art and Technology - Combining technology and artistic expression can result in captivating and interactive experiences that push the boundaries of traditional art forms.
Industry Implications
1. Consumer Electronics - Incorporating innovative marketing techniques into the consumer electronics industry can help create excitement around new products and drive sales.
2. Advertising and Marketing - Embracing unconventional marketing methods can help advertising and marketing professionals stand out in a crowded marketplace and capture consumer attention.
3. Art and Entertainment - Exploring the intersection of art and technology can create immersive experiences that captivate audiences and offer new forms of artistic expression.
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