IKEA's Campaign Uses the Chinese Zodiac to Make Suggestions
Alyson Wyers — January 7, 2014 — Art & Design
References: facebook & designtaxi
If you are interested in furniture recommendations based on what year you were born in, IKEA's new marketing campaign should pique your interest. The furniture company created a new strategy in partnership with BBH Asia Pacific that recommends items based on the Chinese zodiac. After the Chinese new year, which uses a different calendar, we will be in the year of the horse. To honor the year of the horse, the furniture recommendations take your birth year into account.
To find out what furniture is most compatible with your sign, you can head over to the IKEA Singapore Facebook page. A specialized app allows you to enter your birthday, and from there your furniture recommendations will be made.
To find out what furniture is most compatible with your sign, you can head over to the IKEA Singapore Facebook page. A specialized app allows you to enter your birthday, and from there your furniture recommendations will be made.
Trend Themes
1. Zodiac-based Marketing - Opportunity for businesses to use astrology and zodiac signs to personalize recommendations and enhance customer engagement.
2. Personalized Recommendations - Growing trend of using customer data and algorithms to provide tailored product suggestions based on individual preferences.
3. Social Media Marketing - Increasing focus on using social media platforms, like Facebook, to reach and engage with target audiences through interactive campaigns.
Industry Implications
1. Furniture Retail - Disruptive innovation opportunities for furniture retailers to develop personalized recommendation systems based on customers' birth year or zodiac sign.
2. Marketing and Advertising - Potential for marketers and advertisers to leverage astrology and zodiac signs in campaigns to create unique and personalized experiences for customers.
3. Social Media Platforms - Opportunity for social media platforms to partner with brands and provide interactive tools for personalized recommendations, increasing user engagement.
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