The Limited Edition Furni Rockassins Revamp Native Fashion
Francis Tiangson — February 14, 2011 — Fashion
References: furni.bigcartel & coolhunting
The Furni Rockassins are awesome handmade moccasins that have been given a modern-day twist. To produce these wicked kicks, Furni has teamed up with a family business that has 40 years of experience making Indian articles.
The Furni Rockassins will feature caramel-colored Brazilian leather with crepe soles. Each pair of the Furni Rockassins will be hand crafted and is currently only available in a men's ankle-high model.
Implications - In today's society, there often exists a combined demand amongst consumers for products that are infused with both contemporary and vintage qualities. While consumers relish in accessing new and innovative designs, they also prefer to opt for the familiarity of the past. Businesses and companies will benefit by providing consumers with products and items that are able satisfy both demands.
The Furni Rockassins will feature caramel-colored Brazilian leather with crepe soles. Each pair of the Furni Rockassins will be hand crafted and is currently only available in a men's ankle-high model.
Implications - In today's society, there often exists a combined demand amongst consumers for products that are infused with both contemporary and vintage qualities. While consumers relish in accessing new and innovative designs, they also prefer to opt for the familiarity of the past. Businesses and companies will benefit by providing consumers with products and items that are able satisfy both demands.
Trend Themes
1. Handmade Moccasins - There is a growing demand for handmade moccasins that combine contemporary and vintage qualities.
2. Collaborations with Family Businesses - Partnering with family businesses with long-standing expertise offers a unique selling point for products.
3. Limited Edition Fashion - The popularity of limited edition items creates opportunities for unique and personalized products.
Industry Implications
1. Fashion - The fashion industry can tap into the demand for handmade moccasins and limited edition items.
2. Footwear - Footwear companies can explore the market for handmade moccasins with unique designs and materials.
3. Artisanal Goods - The artisanal goods industry can benefit from collaborations with family businesses to provide high-quality and exclusive products.
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