Italian Fashion Brand Furla Lets Consumers Customize Its Signature Bag
Stephanie Martin — December 4, 2017 — Art & Design
References: furla
Italian fashion label Furla is marking its 90th anniversary by reinventing its iconic Metropolis mini cross-body bag. In an untraditional move, the brand debuted a series of nine celebratory bag flaps, which the wearer can interchange with the bag's original flap, customizing its look to match any mood or outfit, without the need to choose an entirely different accessory.
The anniversary pieces represent each decade of the brand's success, covering everything from 1920s velvet, to the silver and metallics indicative of the new Millennium.
If depicting decades is not one's style, Furla has come out with even more bag flap patterns to choose from, ranging from more demure, tapestry-inspired designs to wild incarnations of exotic jungle animals, complete with faux fur and glowing yellow eye details. Whether consumers identify as a monochromatic matcher or like to experiment, Furla leaves its signature bag in the hands of one's own signature style.
The anniversary pieces represent each decade of the brand's success, covering everything from 1920s velvet, to the silver and metallics indicative of the new Millennium.
If depicting decades is not one's style, Furla has come out with even more bag flap patterns to choose from, ranging from more demure, tapestry-inspired designs to wild incarnations of exotic jungle animals, complete with faux fur and glowing yellow eye details. Whether consumers identify as a monochromatic matcher or like to experiment, Furla leaves its signature bag in the hands of one's own signature style.
Trend Themes
1. Customizable Bag Flaps - Italian fashion brand Furla allows consumers to personalize their bags by interchanging bag flaps, creating a customizable and versatile accessory.
2. Decade-inspired Designs - Furla's anniversary bag flaps represent different decades, showcasing the trend of nostalgia and vintage-inspired fashion.
3. Bold and Eclectic Flap Patterns - Furla offers a range of bag flap patterns, from demure tapestry designs to wild and vibrant patterns with faux fur and glowing details, reflecting the trend of personalized and expressive fashion accessories.
Industry Implications
1. Fashion Retail - Fashion retailers can explore the opportunities of offering customizable accessories to cater to individual preferences and foster brand loyalty.
2. Luxury Goods - Luxury brands can tap into the trend of nostalgia and vintage-inspired fashion by creating limited edition collections that evoke a sense of heritage and exclusivity.
3. Textile and Printing - The demand for unique and bold bag flaps presents an opportunity for textile and printing industries to collaborate with fashion brands in creating eye-catching patterns and designs.
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