HandyBands
Alex Covert — July 25, 2007 — Art & Design
References: puremodern
When these guys aren't keeping newspapers from unraveling, they are busy looking like rubber duckies or jubilous jumping people. Sold for about $6, these brightly colored items bring a little more joy to your junk drawer than their tan and pink cousins. Note: I still don't know what the circle on circle ones are supposed to be. Aerial view of ducks?
Implications - The popularity of this trend reflects how consumers are inundated with product choices and are looking to wear (and buy) anything and everything that their peers are consuming. The implication here is that marketers can switch it up and not simply appeal to how a product can differentiate an individual, but also, how a product can help an individual to be accepted by the masses.
Implications - The popularity of this trend reflects how consumers are inundated with product choices and are looking to wear (and buy) anything and everything that their peers are consuming. The implication here is that marketers can switch it up and not simply appeal to how a product can differentiate an individual, but also, how a product can help an individual to be accepted by the masses.
Trend Themes
1. Fun-shaped Rubberbands - The trend of fun-shaped rubberbands can be capitalized on by toy and office supply companies, by creating unique and whimsical designs that appeal to a wide demographic.
2. Peer-influence Marketing - Marketers can tap into the trend of consumers wanting to wear and buy what their peers are consuming, by incorporating influencer marketing strategies and social media campaigns to promote their products.
3. Personalized Junk Drawers - The rise of colorful and unique rubberbands can inspire new product offerings for companies specializing in organizing and storage solutions, aimed at providing consumers with more ways to personalize their junk drawers.
Industry Implications
1. Toy Industry - The toy industry can take advantage of the fun-shaped rubberband trend, by creating colorful and unique rubberband designs that appeal to children and adults alike.
2. Office Supply Industry - The office supply industry can capitalize on the trend of whimsical rubberbands, by introducing new lines of fun-shaped desk accessories and other office supplies designed to bring joy to the workplace.
3. Organizing and Storage Solutions - Companies specializing in organizing and storage solutions can leverage the trend of personalized and unique rubberbands by incorporating them into their product offerings, providing consumers with more ways to add personality to their storage solutions.
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