'Revive' Brought Back a Number of 1990s FUCT T-Shirts with Cynical Slogans
Riley von Niessen — September 15, 2016 — Fashion
'Revive,' a retailer, recently introduced a few more FUCT t-shirt designs to its eclectic collection of merchandise.
The skate label, which was originally founded in the 1990s by Erik Brunetti and Natas Kaupas, is celebrated for its attitude-heavy branding and the clever cynical slogans and imagery that it often imbued on its designs. In bringing back some old school FUCT t-shirts, Revive appeals to the many consumers who have an appreciation for Erik Brunetti's original illustrations -- something that makes the pieces standout from its many industry competitors.
Included in Revive's new offerings is a shirt that shows a hazy version of Pepé Le Pew smoking a blunt, another that states "It's our pleasure to disgust you" and a third that makes use of the Playboy logo.
The skate label, which was originally founded in the 1990s by Erik Brunetti and Natas Kaupas, is celebrated for its attitude-heavy branding and the clever cynical slogans and imagery that it often imbued on its designs. In bringing back some old school FUCT t-shirts, Revive appeals to the many consumers who have an appreciation for Erik Brunetti's original illustrations -- something that makes the pieces standout from its many industry competitors.
Included in Revive's new offerings is a shirt that shows a hazy version of Pepé Le Pew smoking a blunt, another that states "It's our pleasure to disgust you" and a third that makes use of the Playboy logo.
Trend Themes
1. Retro T-shirts - Embracing nostalgia and bringing back vintage t-shirt designs from the 1990s.
2. Cynical Slogans - Featuring clever and sarcastic phrases on t-shirt designs to connect with consumers.
3. Niche Skate Label - Catering to a specific audience with a unique attitude-heavy branding and graphic style.
Industry Implications
1. Fashion Retail - Opportunity for retailers to tap into consumers' nostalgia for the 1990s and offer revived retro t-shirts.
2. Graphic Design - Creating innovative and eye-catching t-shirt designs that incorporate cynical slogans and playful imagery.
3. Skateboarding Industry - Collaborating with skate labels like FUCT to bring back classic designs and appeal to skateboarding enthusiasts.
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