Coca-Cola Announces Its New Flavors to Be Georgia Peach & California Raspberry
References: us.coca-cola & highsnobiety
After announcing its first ever Japan-exclusive alcoholic drink, the Coca-Cola brand is tapping into some "classic American flavors" for a fruity soda launch. The leading carbonated soft drink company, "created by Georgian pharmacist Dr. John Pemberton over 130 years ago," will be releasing Californian raspberry and Georgia peach in the iconic Coca-Cola 12 ounce contour glass bottles. In doing so, the brand is not only utilizing fruity soda flavors that are considered "traditional American," but also the packaging itself is somewhat of a staple in U.S. culture.
The company markets the new products to combine "the timeless taste of Coca-Cola with a unique local flavor." With just about 140 calories, the new fruity soda additions to the Coca-Cola family are bound to give the consumer a refreshing boost throughout the hot and busy day.
The company markets the new products to combine "the timeless taste of Coca-Cola with a unique local flavor." With just about 140 calories, the new fruity soda additions to the Coca-Cola family are bound to give the consumer a refreshing boost throughout the hot and busy day.
Trend Themes
1. Fruity Soda Flavors - The trend of introducing fruity soda flavors like California Raspberry and Georgia Peach offers an opportunity for brands to tap into the growing demand for unique and refreshing beverage options.
2. Classic American Flavors - The use of classic American flavors in soda drinks presents a disruptive innovation opportunity for companies to attract consumers seeking nostalgic tastes with a modern twist.
3. Iconic Packaging - Leveraging iconic packaging, such as the Coca-Cola contour glass bottle, presents an opportunity for brands to create a sense of authenticity and nostalgia, appealing to consumers looking for familiar and trusted products.
Industry Implications
1. Beverage - The beverage industry can capitalize on the trend of fruity soda flavors by creating innovative and refreshing products using a variety of fruits to meet the growing consumer demand.
2. Food and Beverage - Incorporating classic American flavors into food and beverage products offers a disruptive innovation opportunity for companies to cater to consumers seeking traditional American tastes in a new and exciting way.
3. Packaging - The packaging industry has an opportunity to create iconic and distinctive packaging designs that evoke a sense of nostalgia and authenticity, appealing to brands looking to differentiate themselves in the market.
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