The Front 'Around the Clock' is Like an Analogue Sundial
Amelia Roblin — December 10, 2010 — Art & Design
The Front 'Around the Clock' is the epitome of playful design. The Swedish group that produced this idiosyncratic timekeeper has transformed a rather mundane object into one that can cleverly and quite simply interact with its environment.
As the shadows in the room shift, so do the numbers on the Front 'Around the Clock' -- to the person standing directly in front of it. With the numerals fixed sideways around the perimeter of the minimal back plate, one must either read it from an indirect angle, or rely on strong shading conditions with a powerful horizontal light source to tell the time.
Photo Credits: Designboom
As the shadows in the room shift, so do the numbers on the Front 'Around the Clock' -- to the person standing directly in front of it. With the numerals fixed sideways around the perimeter of the minimal back plate, one must either read it from an indirect angle, or rely on strong shading conditions with a powerful horizontal light source to tell the time.
Photo Credits: Designboom
Trend Themes
1. Playful Design in Clocks - Innovative clock design that interacts with its environment using shadows and daylight, creating an opportunity for designers to think outside the box.
2. Shade-based Time Reading - New ways of telling time by positioning clocks that utilize the movement of shadows caused by strong light sources, creating opportunities for innovative time-telling solutions.
3. Minimalist Timekeeping - New ways of creating digital watches with minimalist designs using analogue and other methods, creating an opportunity for modern watch design.
Industry Implications
1. Clock Manufacturing - Clock makers can design minimalistic, playful clocks that interact with the environment and make a bolder statement in a world where phones have replaced time-telling and redefine what people want in a timepiece.
2. Interior Design - Interior designers can use these playful clocks to build a theme around the room in a way that captures the imagination and create interest in the room design.
3. Modern Home Decor - Manufacturers of modern home decor can create clocks with innovative designs that use the movements of shadow and daylight to tell the time, inspiring a sense of imagination and creativity in the home.
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