The Fritz-Cola Highly Concentrated Ad Campaign
Allison Love — May 17, 2010 — Marketing
References: red-rabbit.de & adsoftheworld
Fritz-Cola's highly concentrated beverage is packed with caffeine. To model this new beverage, the company has decided to create a series of print ads with a molecule caffeine stick figure doing things that require a high level of concentration.
Fritz-Cola's highly concentrated new beverage is touted as having "the highest amount of caffeine permitted by German law," and thus uses these cute cartoons to portray this message. The stick figures are pictured doing a range of activities from solving a Rubix Cube to reading a Franz Kaftka novel. The molecule is probably smarter than I am!
Fritz-Cola's highly concentrated new beverage is touted as having "the highest amount of caffeine permitted by German law," and thus uses these cute cartoons to portray this message. The stick figures are pictured doing a range of activities from solving a Rubix Cube to reading a Franz Kaftka novel. The molecule is probably smarter than I am!
Trend Themes
1. Highly Concentrated Beverages - Disruptive innovation opportunity: Develop innovative ways to create highly concentrated beverages that appeal to caffeine lovers.
2. Cute Cartoon Ad Campaigns - Disruptive innovation opportunity: Implement creative and eye-catching cartoon characters in advertising campaigns to capture consumer attention.
3. Branding with Unique Visual Elements - Disruptive innovation opportunity: Utilize unique visual elements, such as molecule stick figures, to create a distinctive brand identity.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Develop and market highly concentrated beverages to cater to the growing demand for caffeinated products.
2. Advertising Industry - Disruptive innovation opportunity: Embrace the use of cute cartoon characters in print and digital ad campaigns to engage audiences and enhance brand recognition.
3. Graphic Design Industry - Disruptive innovation opportunity: Collaborate with brands to come up with unique and visually appealing design elements that help create a strong brand presence.
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