Frilled and Feathered Makes Pretty Posh Pendants
The frilled and feathered Etsy shop is the place to go for pretty pendants.
Shop owner Kristen is a young artist with a passion for fashion. She designs and creates her own jewelry out of sculpted metal, and always comes up with interesting designs. Some of her pieces make very humorous hangers, such as the copper mustache or Narwhal necklaces. On the other hand, some pieces are simply beautiful such as the copper rain cloud, or the tiny vase filled with clock hands.
The frilled and feathered Etsy shop is brimming with beautiful works of art.
Implications - Consumers appreciate products that are handmade over factory-made; these products can be of higher quality and are usually of a limited quantity. They help consumers express their individual styles instead of conforming to the crowds. Companies can cater to expressive target markets by manufacturing handcrafted goods.
Shop owner Kristen is a young artist with a passion for fashion. She designs and creates her own jewelry out of sculpted metal, and always comes up with interesting designs. Some of her pieces make very humorous hangers, such as the copper mustache or Narwhal necklaces. On the other hand, some pieces are simply beautiful such as the copper rain cloud, or the tiny vase filled with clock hands.
The frilled and feathered Etsy shop is brimming with beautiful works of art.
Implications - Consumers appreciate products that are handmade over factory-made; these products can be of higher quality and are usually of a limited quantity. They help consumers express their individual styles instead of conforming to the crowds. Companies can cater to expressive target markets by manufacturing handcrafted goods.
Trend Themes
1. Handcrafted Goods - Companies can tap into the trend of handcrafted goods by offering unique, high-quality products that allow consumers to express their individual styles.
2. Limited Quantity Products - The trend of limited edition or small batch products can create a sense of exclusivity and desirability among consumers.
3. Expressive Target Markets - Businesses can target consumers who value self-expression by developing products that allow individuals to showcase their unique identities.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can benefit from offering handcrafted and limited edition products that cater to consumers looking for unique and expressive pieces.
2. Jewelry - In the jewelry industry, there is an opportunity to innovate by creating handcrafted pieces that stand out in terms of design and craftsmanship.
3. Artisanal Crafts - Artisanal craft industries can capitalize on the trend of handcrafted goods by showcasing the skill and creativity of artisans in their unique products.
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