The Freshjive SS12 Collection Features a Brooding Teen in Playful Attire
Jaime Neely — August 25, 2011 — Fashion
The new Freshjive SS12 Collection for men offers a mixture of styles including hipster, 80s aesthetics and preppy. The collection, which has been given the name 'Less than Zero' features warm weather essentials in playful colors.
Similar to the brand's other lines, the Freshjive SS12 collection draws inspiration from the characters of Bret Easton Ellis’ work of California cynicism. The collection offers everything from trousers to shorts to tanks to graphic t-shirts. Standout pieces include a pair of turquoise pants and a vintage graphic t-shirt featuring the Olympic rings.
Implications - Businesses that create products to match or complement a specific culture or pop culture movement will likely generate a loyal clientele. Consumers will be drawn to those products that best reflect their individuality and personal preferences.
Similar to the brand's other lines, the Freshjive SS12 collection draws inspiration from the characters of Bret Easton Ellis’ work of California cynicism. The collection offers everything from trousers to shorts to tanks to graphic t-shirts. Standout pieces include a pair of turquoise pants and a vintage graphic t-shirt featuring the Olympic rings.
Implications - Businesses that create products to match or complement a specific culture or pop culture movement will likely generate a loyal clientele. Consumers will be drawn to those products that best reflect their individuality and personal preferences.
Trend Themes
1. Hipster Aesthetics - Opportunities for businesses to create products that cater to the hipster culture and attract a loyal clientele.
2. 80s Revival - Businesses can capitalize on the nostalgia for 80s aesthetics by offering products that evoke the playful colors and styles of that era.
3. Preppy Fashion - Opportunities in the fashion industry to create preppy-inspired clothing that appeals to consumers looking for a sophisticated yet playful look.
Industry Implications
1. Fashion - The fashion industry can leverage these trends by designing and producing clothing that aligns with the hipster, 80s, and preppy aesthetics.
2. Graphic Design - Graphic designers can find opportunities to create retro-inspired graphics and artwork that resonate with the hipster and 80s trends.
3. Marketing and Advertising - Marketing and advertising professionals can help brands target the desired consumer segments by incorporating the hipster, 80s, and preppy styles into their campaigns.
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