The Freja Beha Erichsen for Moncler Gamme Rouge
Zoe Badley — September 1, 2010 — Fashion
References: moncler & designscene.net
Fashion model Freja Beha Erichsen is the new face of Moncler Gamme Rouge, which is designed by Giambattista Valli. Featured in the line is nothing but cream and powder-puff materials.
Whether you're a fan of winter or not, the Freja Beha Erichsen for Moncler Gamme Rouge ad campaign will have you yearning for the cold in no time. Be sure to check out the gallery for more cozy shots from the designer line.
Implications - While a large number of consumers invest in products purely to serve a function or purpose, many consumers opt for those products through which they will be able to express their personalities. Businesses that devote their efforts to creating playful and seemingly futile products will benefit by appealing to those consumers with an imaginative frame of mind.
Whether you're a fan of winter or not, the Freja Beha Erichsen for Moncler Gamme Rouge ad campaign will have you yearning for the cold in no time. Be sure to check out the gallery for more cozy shots from the designer line.
Implications - While a large number of consumers invest in products purely to serve a function or purpose, many consumers opt for those products through which they will be able to express their personalities. Businesses that devote their efforts to creating playful and seemingly futile products will benefit by appealing to those consumers with an imaginative frame of mind.
Trend Themes
1. Winter Wear Fashion - Winter fashion trends are shifting towards cream and powder-puff materials for a cozier aesthetic.
2. Model Collaborations - Fashion houses are partnering with models to better target consumers and align with specific styles.
3. Personalized Products - Consumers value products that enable them to express their unique personalities and creativity.
Industry Implications
1. Fashion - Fashion brands can innovate by exploring new materials and collaborating with models to create unique and personalized collections.
2. Retail - Retail companies can offer personalized options for winter wear to appeal to imaginative and expressive consumers.
3. Marketing - Marketers can leverage model collaborations and imaginative product offerings to better target specific consumer groups and create buzz around their campaigns.
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