Gaelle Devins — March 30, 2006 — Eco
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From truck tarp to your wardrobe! Do you picture yourself carrying a hip bag made of recycled waterproof tarps, bicycle inner tubes and seat belts? This one of a kind bag was thought up and designed by two brilliant Swiss entrepreneurs, Markus & Daniel Freitag, who were highly inspired by the freeway. If you are in need of something customizable, colorful, waterproof and Swiss made, take a quick glance at their website! Choose a specific part of a tarp that you would like your bag made of, select the model that makes your heart beat, wait a few weeks until delivery, take a walk outside and have fun playing the mail man or woman.
Trend Themes
1. Recycled Fashion Accessories - The trend of using recycled materials in fashion accessories presents an opportunity for disruptive innovation in the industry.
2. Customizable Bags - The trend of customizable bags allows for personalized products and an opportunity for disruptive innovation in the bag manufacturing industry.
3. Sustainable Fashion - The trend towards sustainable fashion opens up opportunities for disruptive innovation in the fashion industry by creating environmentally-friendly products.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can explore disruptive innovation by utilizing recycled materials in their product offerings.
2. Bag Manufacturing - The bag manufacturing industry can embrace customization as a disruptive innovation strategy to cater to individual preferences and needs.
3. Fashion - The fashion industry can leverage sustainable practices to create disruptive innovation opportunities and meet the growing demand for eco-friendly products.
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