Google Photos' Ad for 'Free Up Space' Teases iPhone Users
Erica Francis — August 9, 2016 — Tech
References: 9to5google & thenextweb
The newest Google Photos commercial playfully teases Apple and iOS users to promote its own storage service called 'Free Up Space'. The commercial features various people gearing up to take photos of special moments all over the world -- including some epic ones like a humpback whale jumping out of the war -- and suddenly an iOS alert pop-ups to let the user know there's no more space to capture their images of their special moments. The ad then demonstrates how smartphone owners can avoid storage capacity problems by using the Free Up Space service.
Google's Free Up Space app is a great answer to a common problem smartphone users face and its commercial playfully reminds consumers of that problem and offers a solution. Oddly enough, the app for the service can be downloaded at the Apple's 'AppStore' as well as 'Google Play.'
Google's Free Up Space app is a great answer to a common problem smartphone users face and its commercial playfully reminds consumers of that problem and offers a solution. Oddly enough, the app for the service can be downloaded at the Apple's 'AppStore' as well as 'Google Play.'
Trend Themes
1. Storage Capacity Solutions - Google Photos' 'Free Up Space' ad highlights the need for innovative storage capacity solutions for smartphone users.
2. Cross-platform App Accessibility - The availability of Google Photos' 'Free Up Space' app on both Apple's AppStore and Google Play showcases the trend of cross-platform accessibility for apps.
3. Playful Marketing Strategies - The use of playful and teasing marketing strategies, such as Google Photos' ad, is a growing trend in the advertising industry.
Industry Implications
1. Smartphone Storage Solutions - The ad for Google Photos' 'Free Up Space' app highlights the need for disruptive innovation in the smartphone storage solutions industry.
2. Mobile App Development - The availability of Google Photos' 'Free Up Space' app on multiple platforms emphasizes the importance of cross-platform app development for the industry.
3. Advertising & Marketing - The use of playful and teasing marketing strategies, as seen in the Google Photos ad, presents disruptive innovation opportunities in the advertising and marketing industry.
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