ASTROGLIDE is Giving Away Free Lube to the Winning City of the Big Game
Grace Mahas — February 11, 2022 — Marketing
References: astroglide & prnewswire
ASTROGLIDE recently announced it will be giving away free lube samples to fans of the winning Super Bowl city. The new marketing campaign is based on the urban legend which claims that nine months after a Super Bowl win, there’s a spike in births in winning city hospitals.
ASTROGLIDE states the free lube will "encourage said lovemaking and keep the celebration gliding into the most romantic week of the year." A sample of ASTROGLIDE's newest personal lubricant, X Silicone LiquiGel, will be sent to each lucky winner. This revolutionary new formula combines both silicone liquid and gel lubricants for a smooth glide.
"This is the most exciting time of the year for football fans. We wanted to elevate that excitement with our Winning City Giveaway – a promotion unlike any football fans have seen before," said Lisa O'Carroll, BioFilm CEO. "At ASTROGLIDE we encourage our customers to explore pleasure every day of the year, and as the night of the Big Game rolls into Valentine's Day, we hope our products provide fans of the winning team's city one more reason to celebrate."
Image Credit: Shutterstock
ASTROGLIDE states the free lube will "encourage said lovemaking and keep the celebration gliding into the most romantic week of the year." A sample of ASTROGLIDE's newest personal lubricant, X Silicone LiquiGel, will be sent to each lucky winner. This revolutionary new formula combines both silicone liquid and gel lubricants for a smooth glide.
"This is the most exciting time of the year for football fans. We wanted to elevate that excitement with our Winning City Giveaway – a promotion unlike any football fans have seen before," said Lisa O'Carroll, BioFilm CEO. "At ASTROGLIDE we encourage our customers to explore pleasure every day of the year, and as the night of the Big Game rolls into Valentine's Day, we hope our products provide fans of the winning team's city one more reason to celebrate."
Image Credit: Shutterstock
Trend Themes
1. Super Bowl Product Giveaways - Companies may capitalize on the Super Bowl hype by giving away products related to the event or to the winning city.
2. Marketing Through Holidays - Brands may take advantage of holidays and celebrations to promote their products and offer giveaways.
3. Personalized Product Promotions - Brands may offer personalized promotions based on location or events to increase customer engagement and brand loyalty.
Industry Implications
1. Personal Lubricant - The personal lubricant industry may benefit from creative marketing campaigns and promotions to increase brand awareness and sales.
2. Sports Merchandise and Memorabilia - Sports merchandise and memorabilia industries may find new ways to collaborate with other industries in the future to promote their products and reach a wider audience.
3. Restaurant and Food - Restaurants and food businesses in the winning city may take advantage of Super Bowl celebrations to offer specials or promotions and attract more customers.
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