Free E-Smoking Promo That's Not Really Free & Not Really Smoking
Katie Cordrey — December 25, 2009 — Business
References: electroniccigarettesource & prnewswire
In a recent press release, Smoke Star Electronic Cigarettes announced a free trial offer of its product. Electronic cigarettes are promoted as an affordable, safe way to enjoy smoking without the health risks of traditional cigarettes. E-cigarettes are cartridges filled with nicotine and other chemicals that vaporize when heated to deliver a nicotine-chemical cocktail steam to the user: They aren’t really ‘smoked.’
It turns out that the e-cigarettes aren’t really free either. It will cost users $9.95 to give the smokeless cartridges a try. Accepting the offer also signs users up for the purchase price of $89.95 and a monthly fee of $29.95 — 15 e-cigarette cartridges monthly. The promotional offer isn’t exactly deceptive, but users do need to be careful to read all of the terms.
While the e-ternative to tobacco MAY be less harmful, DailyTech reports: FDA Finds That E-Cigarettes Toxic, Just Like Their Real Counterparts, and it might be a good idea to look at how tobacco cigarettes were promoted early on to gauge just how true advertising claims can be:See ads in the gallery above.
It turns out that the e-cigarettes aren’t really free either. It will cost users $9.95 to give the smokeless cartridges a try. Accepting the offer also signs users up for the purchase price of $89.95 and a monthly fee of $29.95 — 15 e-cigarette cartridges monthly. The promotional offer isn’t exactly deceptive, but users do need to be careful to read all of the terms.
While the e-ternative to tobacco MAY be less harmful, DailyTech reports: FDA Finds That E-Cigarettes Toxic, Just Like Their Real Counterparts, and it might be a good idea to look at how tobacco cigarettes were promoted early on to gauge just how true advertising claims can be:See ads in the gallery above.
Trend Themes
1. Electronic Cigarette Subscription Services - Electronic cigarette companies offering subscription services to their customers
2. Health Risks Associated with Smoking Alternatives - Consumers becoming more aware of the potential health risks associated with using e-cigarettes and other smoking alternatives.
3. Increased Regulation and Scrutiny of E-cigarette Industry - Governments are beginning to closely scrutinize the e-cigarette industry and implement stricter regulations to protect consumers.
Industry Implications
1. E-cigarette Industry - Electronic cigarette manufacturers and retailers.
2. Tobacco Industry - E-cigarette companies becoming increasingly competitive with traditional tobacco cigarette companies.
3. Health and Wellness Industry - Companies in the health and wellness industry offering smoking cessation products and services.
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