The Fred Perry Windows by XAGStudio Show Seasonal Spirit
Jana Pijak — December 7, 2012 — Art & Design
The Fred Perry Windows by XAGStudio are created to resemble a life-sized Christmas calendar. The shop display features house-shaped cardboard cutouts, each numbered for the days of the month.
Much like a coveted Christmas calendar, the numbered windows pop out to reveal a surprise. Instead of a chocolate treat, the label reveals its accessories and holiday must-haves behind the windows, giving their customers a surprise each day of the changing season.
The Fred Perry Windows by XAGStudio are modeled after a traditional holiday chocolate calendar and feature daily product reveals instead of the common sweet treat. The British clothing label, known for their store designs and memorable shop displays has outdone themselves with their latest clever project.
Much like a coveted Christmas calendar, the numbered windows pop out to reveal a surprise. Instead of a chocolate treat, the label reveals its accessories and holiday must-haves behind the windows, giving their customers a surprise each day of the changing season.
The Fred Perry Windows by XAGStudio are modeled after a traditional holiday chocolate calendar and feature daily product reveals instead of the common sweet treat. The British clothing label, known for their store designs and memorable shop displays has outdone themselves with their latest clever project.
Trend Themes
1. Interactive Storefront Displays - The Fred Perry Windows by XAGStudio features an interactive display that brings an element of surprise to customers.
2. Experience-driven Retail Marketing - The numbered windows on the Fred Perry Christmas calendar storefront offers a unique experience to customers, a trend that retailers should consider adapting.
3. Personalized Holiday Shopping - The daily product reveals on the Fred Perry Christmas calendar storefront creates a personalized holiday shopping experience for customers, a trend that can be expanded to other retailers in various industries.
Industry Implications
1. Retail Industry - The interactive and personalized shopping experience offered by the Fred Perry Christmas calendar storefront presents opportunities for the retail sector to innovate and stand out from competitors.
2. Marketing Industry - The Fred Perry Windows by XAGStudio offers an example of how retailers can use experience-driven marketing to attract and retain customers, a trend that marketing professionals should consider exploring.
3. Consumer Goods Industry - The Fred Perry Christmas calendar storefront showcases how brands in the consumer goods industry can create excitement and anticipation for their products through creative displays and interactive experiences.
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