World's Ugliest Louis Vuitton Bag Retails for $45,000
Fashion Spy — March 17, 2007 — Fashion
References: louisvuitton & dlisted
Louis Vuitton is causing a stir by offering the world's ugliest handbag for an outrageous price: $45,000... and the scariest part of all is they are completely sold out!
Implications - Consumers who appreciate fashion are more likely to purchase products that offer them the individuality they crave. The fashion target audience also tends to covet the idea of limited quantity, as it appeals further to their need to be individuals. However, this target also wants to be seen with more mainstream luxury products such as Louis Vuitton. Though the Louis Vuitton Tribute Patchwork Bag is not desirable to a larger target audience, Vuitton has recognized a desire and marketed towards the specific niche.
Implications - Consumers who appreciate fashion are more likely to purchase products that offer them the individuality they crave. The fashion target audience also tends to covet the idea of limited quantity, as it appeals further to their need to be individuals. However, this target also wants to be seen with more mainstream luxury products such as Louis Vuitton. Though the Louis Vuitton Tribute Patchwork Bag is not desirable to a larger target audience, Vuitton has recognized a desire and marketed towards the specific niche.
Trend Themes
1. Individuality in Fashion - Opportunity for brands to create unique and unconventional fashion products that cater to consumers' desire for individuality.
2. Limited Quantity Appeal - Brands can capitalize on the trend of limited edition or exclusive products to attract fashion-conscious consumers who crave exclusivity.
3. Niche Marketing - Brands can target specific niche audiences by offering products that align with their unique preferences and tastes.
Industry Implications
1. Fashion - Fashion brands can explore unconventional designs and limited edition collections to meet the demand for individuality and exclusivity.
2. Luxury Goods - Luxury brands can leverage the desire for unique and exclusive products to create high-end offerings that appeal to niche markets.
3. Marketing and Advertising - Marketing agencies can help brands identify and target specific niche audiences through effective niche marketing strategies.
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