Walmart's Frank the Fruitcake Represents the Dessert No One Wants
Katherinev123 — December 4, 2011 — Marketing
References: frankthefruitcake & mashable
As part of its holiday campaign, Walmart is trying its hand at creating a meme, which it is calling Frank the Fruitcake.
The talking fruitcake plays on the idea that it is the gift that no one wants -- each year, holiday fruitcakes are passed on to the next person, uneaten. People can visit FranktheFruitcake.com to upload Frank the Fruitcake to their Facebook walls or send it on to their online friends. According to Mashable, once Frank the Fruitcake is on your wall, it will provide a running commentary via a video. For instance, the animated dessert might say, "Looks like you have a lot of friends. Call them up. Come on over. We can go caroling, play dreidels, whatever.”
Frank the Fruitcake was created by the Martin Agency, whose creative director Joe Alexander said that the talking cake was supposed to be "annoyingly charming."
The talking fruitcake plays on the idea that it is the gift that no one wants -- each year, holiday fruitcakes are passed on to the next person, uneaten. People can visit FranktheFruitcake.com to upload Frank the Fruitcake to their Facebook walls or send it on to their online friends. According to Mashable, once Frank the Fruitcake is on your wall, it will provide a running commentary via a video. For instance, the animated dessert might say, "Looks like you have a lot of friends. Call them up. Come on over. We can go caroling, play dreidels, whatever.”
Frank the Fruitcake was created by the Martin Agency, whose creative director Joe Alexander said that the talking cake was supposed to be "annoyingly charming."
Trend Themes
1. Holiday Memes - Creating branded and relatable holiday memes can attract modern audiences, while effectively promoting a product or campaign.
2. Humorous Advertising - Utilizing humor and lightheartedness in advertising campaigns can help boost brand recognition and consumer engagement.
3. Interactive Social Media - Creating interactive social media campaigns, such as personalized videos, can attract and engage potential customers on a deeper level.
Industry Implications
1. Retail - Using humorous marketing campaigns, such as creating memes or using humorous characters, can attract new customers and retain existing ones in the retail industry.
2. Marketing - Incorporating relatable and humorous content into marketing campaigns, creates a personalized connection with the audience, boosting brand loyalty and sales.
3. Food - Developing unique and personable characters, such as Frank the Fruitcake, can help create brand recognition and aid in product promotion in the food industry.
5.2
Score
Popularity
Activity
Freshness
