The Bondi Sands Fragrance-Free SPF Collection is Reef-Friendly
Michael Hemsworth — March 19, 2021 — Marketing
References: bondisands.au & drugstorenews
The Bondi Sands Fragrance-Free SPF collection is being launched as the brand's first foray into the world of sunscreens to offer expanded options for consumers outside of the self-tanning vertical. The products are all characterized by their namesake fragrance-free recipe and are each reef-friendly to ensure they're suitable for daily use. The products are each capable of providing hydrating properties that will last for up to 72-hours without leaving a greasy feeling behind to make them a dual-purpose option for consumers to pick up this summer.
The Bondi Sands Fragrance-Free SPF collection includes five products for the face and body, and are priced ranging from $10 to $14 each when purchased online through the brand's website.
The Bondi Sands Fragrance-Free SPF collection includes five products for the face and body, and are priced ranging from $10 to $14 each when purchased online through the brand's website.
Trend Themes
1. Reef-friendly Sunscreens - Develop more eco-friendly sunscreen options that are safe for aquatic environments and appeal to environmentally-conscious consumers.
2. Fragrance-free Skincare - Create more skincare products for consumers with sensitive skin that offer hydration without added fragrances, which can cause irritation and allergies.
3. Dual-purpose Skincare - Develop multi-use skincare products that offer both sun protection and hydrating properties, which appeal to consumers who seek practical and efficient solutions.
Industry Implications
1. Beauty - Create innovative beauty products, especially skincare, that cater to the growing demand for eco-friendly, fragrance-free, and multi-use options.
2. Healthcare - Integrate sun protection and skincare into healthcare practices and products to promote preventative care and healthy living.
3. Tourism - Market eco-friendly and fragrance-free sunscreen options to tourists who visit beaches, resorts, and outdoor destinations, and educate them on the importance of protecting themselves and the environment.
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