This Fragrance Bottle Design Inspires Tranquil Images of the Ocean
Rebecca Byers — May 1, 2015 — Art & Design
References: salvartes & packagingoftheworld
Inspired by sailors and the symbol of the compass, this fragrance bottle design does an exceptional job of helping consumers imagine not only what the perfume may smell like, but the exact place the product will recall images of.
Designed by Salvartes Design, the Tarumba perfume itself was conceived to be a scent that served as a realistic interpretation of emotion. The logo created by Salvartes Design also plays with themes such as oceanic adventure and refreshing tranquility in its inclusion of a compass symbol and a heart.
By playing up elements of the scent in the fragrance packaging design, Tarumba stays true to its inspirations while painting an accurate picture for consumers to engage with.
Designed by Salvartes Design, the Tarumba perfume itself was conceived to be a scent that served as a realistic interpretation of emotion. The logo created by Salvartes Design also plays with themes such as oceanic adventure and refreshing tranquility in its inclusion of a compass symbol and a heart.
By playing up elements of the scent in the fragrance packaging design, Tarumba stays true to its inspirations while painting an accurate picture for consumers to engage with.
Trend Themes
1. Oceanic Fragrance Packaging - Using fragrance bottle designs inspired by the ocean to evoke emotions and immersive experiences.
2. Symbolic Logo Design - Incorporating symbols and visual cues in logo designs to convey specific emotions and themes.
3. Engaging Consumer Imagery - Creating fragrance packaging that paints a vivid picture for consumers and enhances their sensory experiences.
Industry Implications
1. Perfume Industry - Opportunity for perfume companies to differentiate themselves by designing fragrance packaging that transports consumers to specific environments and emotions.
2. Packaging Design Industry - Potential for packaging design professionals to leverage visual symbols and creative elements to enhance the storytelling and immersive qualities of product packaging.
3. Marketing and Advertising Industry - Disruptive innovation opportunity in crafting advertisements and marketing campaigns that highlight the sensory experiences and emotional connections evoked by fragrance packaging designs.
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