Eric Emanuel, McDonald's and adidas Drop a Forum 84 High
References: atmos-tokyo & hypebeast
Three brands come together to celebrate the yearly McDonald's All American Games as adidas Originals, McDonald's, and Eric Emanuel join forces to deliver a special iteration of the Forum 84 High sneaker model. The new design highlights its artistic perspective of Emanuel and also takes accountability into the logos and color palette that resembles McDonald's brand language.
The silhouette is designed to replicate the visual look of McDonald's classic paper bags with the light brown layer over the upper. It is also made to wear away with time passing to create an aged look showcasing traditional red on the lacing system. Yellow makes up the Three Stripes branding detail and cream makes up the rest of the silhouette.
Image Credit: atmos Tokyo
The silhouette is designed to replicate the visual look of McDonald's classic paper bags with the light brown layer over the upper. It is also made to wear away with time passing to create an aged look showcasing traditional red on the lacing system. Yellow makes up the Three Stripes branding detail and cream makes up the rest of the silhouette.
Image Credit: atmos Tokyo
Trend Themes
1. Brand Collaborations - The trend of brand collaborations to create unique and artistic designs that resonate with consumers can continue to disrupt the fashion industry, providing opportunities for companies to expand their product lines and reach new markets.
2. Sustainable Fashion - The use of sustainable and eco-friendly materials in the production of wearable products could create a new trend toward environmentally-conscious fashion, leading to disruptive innovations in the textile and fashion industries.
3. Personalized Sneakers - The trend of customizable and personalized sneakers could disrupt the footwear industry, as consumers increasingly seek unique and tailored designs to express their individuality and stand out from the crowd.
Industry Implications
1. Fashion Industry - The convergence of fashion, art, and food industries could create new opportunities for companies to collaborate and create unique products that appeal to a broader range of consumers, disrupting traditional business models.
2. Fast Food Industry - The use of brand collaborations to create unique and limited-edition products that resonate with consumers could disrupt the fast food industry, as companies seek to expand their brand and product offerings beyond traditional food and beverage products.
3. Footwear Industry - The use of innovative materials and designs, as well as the trend toward customizable and personalized products, could disrupt the footwear industry by creating new opportunities for companies to differentiate their products and appeal to a broader range of consumers.
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