Official Fortnite Cosplay Brings Items and Costumes to Real-Life
Justin Lam — July 25, 2018 — Tech
Cosplayers often spend countless hours designing and constructing a costume from scratch but those looking to emulate their favorite Battle Royale skins can easily purchase official Fornite cosplay. Thanks to a partnership between Spirit Halloween, Spencers and Epic Games, fans of the massively popular video game can bring some of the silly characters and game items to life.
Both retailers will be carrying official Fortnite cosplay items including costumes, backpacks, pickaxes and even a music-playing, light-up "boogie bomb." All items can be ordered online through each retailer's respective websites and can be purchased in store around Labor Day 2018.
In terms of costumes, both kids and adults can purchase the Black Knight costume, the Crackshot costume, the Dark Voyager costume, the Cuddle Team Leader costume and many more.
Both retailers will be carrying official Fortnite cosplay items including costumes, backpacks, pickaxes and even a music-playing, light-up "boogie bomb." All items can be ordered online through each retailer's respective websites and can be purchased in store around Labor Day 2018.
In terms of costumes, both kids and adults can purchase the Black Knight costume, the Crackshot costume, the Dark Voyager costume, the Cuddle Team Leader costume and many more.
Trend Themes
1. Official Fortnite Cosplay - The official partnership between Spirit Halloween, Spencers, and Epic Games provides an opportunity for the cosplay industry to capitalize on the popularity of Fortnite skins as a new trend.
2. Bringing Video Game Items to Life - The introduction of official Fortnite cosplay items, including costumes, backpacks, and pickaxes, creates a disruptive innovation opportunity in the merchandise industry to cater to fans' desire for real-life gaming experiences.
3. Online Purchase Convenience - The availability of ordering official Fortnite cosplay items online provides an opportunity for the e-commerce industry to tap into the lucrative market of video game enthusiasts and cosplayers.
Industry Implications
1. Cosplay - The official Fortnite cosplay items open up a new avenue for the cosplay industry to offer ready-made costumes and accessories based on popular video game characters.
2. Merchandise - The partnership between retailers and Epic Games allows the merchandise industry to expand its offerings by producing and selling official Fortnite cosplay items that replicate virtual game items in real life.
3. E-commerce - The option to purchase official Fortnite cosplay items through online retailers presents an opportunity for the e-commerce industry to cater to the demand of video game fans and cosplayers who prefer shopping conveniently from home.
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