FORFEX x Sanrio 50th Anniversary Pays Homage to Adorable Characters
Matt Ho — June 9, 2011 — Life-Stages
References: sanrio & freshnessmag
Have you ever seen a pair of kicks as adorable as the FORFEX x Sanrio 50th Anniversary? It may not be for the guys, but the ladies and small children will certainly appreciate the playful element of these sneakers.
The FORFEX x Sanrio 50th Anniversary brings the Italian footwear label and the Japanese caricature company together for an impressive collection of sneakers. There will be the option of a pair of high-tops or low-tops. In terms of visuals, both have some of Sanrio's beloved characters such as Badtz-Maru, Kerropi and of course, Hello Kitty scattered all over a white leather canvas.
In addition to these sneakers, the FORFEX x Sanrio 50th Anniversary Collection will also include an iPhone case and a specially marked box to go with the sneakers. Look for these to drop June 20th at select FORFEX retailers worldwide and Parisian boutique Colette.
The FORFEX x Sanrio 50th Anniversary brings the Italian footwear label and the Japanese caricature company together for an impressive collection of sneakers. There will be the option of a pair of high-tops or low-tops. In terms of visuals, both have some of Sanrio's beloved characters such as Badtz-Maru, Kerropi and of course, Hello Kitty scattered all over a white leather canvas.
In addition to these sneakers, the FORFEX x Sanrio 50th Anniversary Collection will also include an iPhone case and a specially marked box to go with the sneakers. Look for these to drop June 20th at select FORFEX retailers worldwide and Parisian boutique Colette.
Trend Themes
1. Collaborative Sneaker Collections - Opportunity for footwear brands to collaborate with popular character brands for limited edition sneaker collections.
2. Nostalgic Fashion - Growing demand for fashion items that evoke nostalgia and feature beloved characters from the past.
3. Character Licensing Partnerships - Potential for brands to establish licensing partnerships with popular character companies to create unique product lines.
Industry Implications
1. Footwear - The footwear industry can explore opportunities to collaborate with character brands, creating limited edition sneakers with nostalgic appeal.
2. Fashion Accessories - Fashion accessory brands can leverage nostalgia by incorporating beloved characters into their product offerings, such as iPhone cases.
3. Retail - Retailers can benefit from exclusive collaborations, attracting customers with limited edition products like the FORFEX x Sanrio 50th Anniversary sneakers.
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