Forever 21 Red Stores Offer Even More Affordable Fashion
Laura McQuarrie — May 8, 2014 — Fashion
References: businessinsider & alegriamagazine
Forever 21 Red is a new concept store from the fashion retailer that will make its affordable clothing choices even more accessible to its young target audience. The F21 Red store recently opened its doors on May 3rd inside the Azalea Shopping Center in South Gate, California, most likely to the sounds of students cheering.
Since Forever 21 has been around it has differentiated itself from popular name brands like American Eagle, Abercrombie & Fitch, and Aeropostale mostly by price, which has made it a struggle for other retailers to keep up.
At F21 Red, prices start at $1.80 for camisoles, $3.80 for t-shirts and denim is $7.80. In addition to these hard-to-pass-up deals, the California location will also offer some of the brand's other lines, including apparel, accessories, shoes, 21MEN menswear and plus sizes from the Forever 21+ line.
Since Forever 21 has been around it has differentiated itself from popular name brands like American Eagle, Abercrombie & Fitch, and Aeropostale mostly by price, which has made it a struggle for other retailers to keep up.
At F21 Red, prices start at $1.80 for camisoles, $3.80 for t-shirts and denim is $7.80. In addition to these hard-to-pass-up deals, the California location will also offer some of the brand's other lines, including apparel, accessories, shoes, 21MEN menswear and plus sizes from the Forever 21+ line.
Trend Themes
1. Affordable Fashion - The rise of budget-conscious fashion retailers like Forever 21 Red presents an opportunity for disruptive innovation in the affordable fashion market.
2. Price Differentiation - The success of Forever 21's pricing strategy highlights the potential for disruptive innovation in price differentiation within the fashion industry.
3. Expanded Target Audience - Forever 21 Red's focus on offering plus sizes and menswear indicates a disruptive innovation opportunity for fashion retailers to cater to a more diverse customer base.
Industry Implications
1. Fashion Retail - The affordable fashion trend exemplified by Forever 21 Red offers disruptive innovation opportunities for existing fashion retailers to reposition their pricing and target a younger audience.
2. Apparel Manufacturing - The demand for affordable clothing options showcased by Forever 21 Red presents an opportunity for disruptive innovation in apparel manufacturing to optimize production costs while maintaining quality.
3. E-commerce - The growing popularity of budget-conscious fashion retailers like Forever 21 Red provides a disruptive innovation opportunity for e-commerce platforms to refine their strategies for offering affordable fashion online.
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