The Ford Power Promise Promotion is on Through March 2025
Michael Hemsworth — January 4, 2025 — Eco
The Ford Power Promise promotion is being run by the automotive brand into the new year as part of its initiative to make it easier than ever for drivers to make the switch to an electric vehicle. The promotion, which was originally started in October 2024 and meant to wrap up in January 2025, is now being extended to drivers taking ownership of their car through March 31, 2025. The promotion will see drivers in the US who purchase a 2024 or 2025 Mustang Mach-E, F-150 Lightning or E-Transit offered free home charger with standard installation along with 24/7 customer support and roadside assistance.
The Ford Power Promise promotion is reported by the brand to have a high satisfaction rate with the timeframe from quote to installation about 11 days.
The Ford Power Promise promotion is reported by the brand to have a high satisfaction rate with the timeframe from quote to installation about 11 days.
Trend Themes
1. Home-based EV Charger Installation - The surge in demand for home-based EV chargers is redefining service offerings, with convenience-focused installations becoming a central selling point for electric vehicle manufacturers.
2. Extending Promotion Durations - Extending the duration of promotions is emerging as a tactic to encourage late adopters, expanding market penetration of electric vehicles.
3. Bundled EV Support Services - Bundled support services, including 24/7 customer care and roadside assistance, are becoming an integral part of the EV ownership experience, enhancing consumer confidence and satisfaction.
4. Automotive Industry - The automotive industry is witnessing a shift as electric vehicle manufacturers innovate with complimentary service packages to attract consumers and increase adoption rates.
Industry Implications
1. EV Charging Infrastructure - The EV charging infrastructure industry is experiencing a transformation with home installations becoming a standard offering, pushing companies to deliver faster and more efficient services.
2. Consumer Electronics and Appliances - Consumer electronics and appliances sectors face disruption as the integration of home-based energy solutions with electric vehicles introduces new market opportunities.
3. Customer Support Services - Customer support services are innovating with comprehensive packages for EV owners, enhancing the post-purchase experience and fostering brand loyalty.
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