Ford MyKey
Mike Eberhardt — October 8, 2008 — Autos
References: ap.google
A new feature on upcoming models of Ford manufactured vehicles will allow parents to have a speed limit placed on how fast their children can drive.
“The feature, called ‘MyKey,’ will be standard on an unspecified number of Ford models when the 2010 cars and trucks come out late next summer,” according to AP. “The feature will spread to the entire Ford, Lincoln and Mercury lineup as models are updated, spokesman Wes Sherwood said.”
In addition to being able to set speed limits, parents will also be able to set radio volume limits, as well as sound permanent audio warnings if seat belts are not worn.
“The feature, called ‘MyKey,’ will be standard on an unspecified number of Ford models when the 2010 cars and trucks come out late next summer,” according to AP. “The feature will spread to the entire Ford, Lincoln and Mercury lineup as models are updated, spokesman Wes Sherwood said.”
In addition to being able to set speed limits, parents will also be able to set radio volume limits, as well as sound permanent audio warnings if seat belts are not worn.
Trend Themes
1. Teen Driver Safety - The implementation of speed and audio limits in vehicles presents an opportunity for innovative solutions in teen driver safety.
2. Parental Control Features - The introduction of MyKey by Ford indicates a growing trend towards parental control features in automobiles.
3. Connected Vehicle Technology - The integration of features like speed and audio limits highlights the increasing presence of connected vehicle technology.
Industry Implications
1. Automotive - The automotive industry can leverage the demand for teen driver safety features by developing advanced parental control systems.
2. Technology - The technology industry has an opportunity to collaborate with car manufacturers in developing connected vehicle systems that enhance safety and control.
3. Insurance - The insurance industry can benefit from the implementation of speed and audio limits by providing personalized policies and discounts for vehicles equipped with such features.
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