This Ford Bronco Concept by Haoyue Jia Has a Metallic Finish
Michael Hemsworth — January 18, 2022 — Autos
References: behance.net & yankodesign
This Ford Bronco concept has been designed by Haoyue Jia as a rendering of what could be done in the near future to continue updating the revived American SUV model and keep it suited for modern consumer aesthetic preferences. The vehicle appears to draw design inspiration from the upcoming Tesla Cybertruck, but maintains a far softer aesthetic thanks to more rounded edges that make it slightly less aggressive. The vehicle features an electric powertrain and boasts a car roof that pops up to reveal space for a tent when camping on the weekend.
The Ford Bronco concept is imagined in a variety of metallic color options that help to further soften its appearance and make it relevant for a wider segment of drivers.
Image Credit: Haoyue Jia
The Ford Bronco concept is imagined in a variety of metallic color options that help to further soften its appearance and make it relevant for a wider segment of drivers.
Image Credit: Haoyue Jia
Trend Themes
1. Minimalist Automotive Design - There is an opportunity for companies to innovate in minimalism and simplicity in order to differentiate their vehicles from traditional automotive designs.
2. Electric Suvs - There is a growing market for electric SUVs, especially in the adventure-seeker segment who prioritize off-roading capabilities and environmental impact.
3. Innovative Camping Features - Incorporating unique camping features, like a pop-up roof, into automotive designs is an opportunity for companies to target the adventurous and outdoorsy segment of consumers.
Industry Implications
1. Automotive Industry - Automakers can consider incorporating minimalist designs in their vehicles, while also focusing on the electric SUV market and innovating with unique camping features.
2. Recreational Vehicle Industry - Companies in the RV industry can take inspiration from the innovative camping features of the Ford Bronco concept and incorporate them into their own designs, specifically targeting the adventure-seeking consumer segment.
3. Outdoor Gear and Apparel Industry - The automotive trend of interior camping features creates an opportunity for outdoor gear and apparel companies to design specialized products for this unique use case in the SUV market.
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